As a UX writer, you know the power of words. The right words can help people navigate complex systems, find the information they need, and complete tasks more efficiently. That’s why an effective UX writer portfolio is so important.
Think of your portfolio as a living, breathing document that showcases your skills, experience, and style. It should be updated regularly with your latest work and tailored to the specific needs of each client or project.
While there’s no one-size-fits-all approach to creating a UX writer portfolio, there are certain elements that all great portfolios have in common. Here are some tips to help you create a portfolio that will impress potential clients and help you land the UX writing jobs you want.
Start with a strong foundation
Before you start putting together your portfolio, it’s important to take some time to reflect on your goals and what you want to achieve with your career. What kind of work do you want to be doing? Who are your ideal clients? What kind of projects are you most passionate about?
Answering these questions will help you focus your portfolio and ensure that the work you showcase is aligned with your long-term career goals.
Curate your best work
When it comes to your portfolio, quality is more important than quantity. It’s better to have a few well-chosen examples of your best work than a bunch of random pieces that don’t really showcase your skills or style.
Take some time to reflect on the projects you’ve worked on that you’re most proud of. What made them successful? What did you learn from them? How did your work contribute to the overall project goals?
Use these reflections to help you select the pieces you’ll include in your portfolio. And don’t be afraid to revise and update your portfolio regularly as you complete new projects and gain more experience.
Write compelling case studies
Once you’ve selected the pieces you’ll include in your portfolio, it’s time to start writing case studies for each one. A good case study should provide a detailed overview of the project, including information about the client’s goals, the challenges you faced, and the solutions you implemented.
It’s also important to include concrete examples of your work. If you created any user flows, wireframes, or other deliverables, be sure to include them in your case study. And don’t forget to highlight any positive results or feedback you received from the client.
Use an engaging style
As a UX writer, you know the importance of using an engaging and user-friendly style. This is just as important in your portfolio as it is in the work you do for clients.
When writing your case studies, focus on creating clear and concise content that’s easy to read and understand. Use headlines and subheadings to break up the text, and be sure to proofread your work carefully before publishing it.
Optimize for search engines
Just like any other website, your portfolio needs to be optimized for search engines if you want it to be seen by potential clients. When optimizing your site, be sure to include relevant keywords in your titles and descriptions. You should also take advantage of social media platforms like LinkedIn and Twitter to promote your work.
Make it easy to contact you
Last but not least, don’t forget to include a way for potential clients to contact you on your portfolio site. Include your email address and/or phone number in a prominently displayed spot, and make sure your contact information is up to date.
You should also consider creating a separate contact form or online portfolio that potential clients can fill out to request more information about your services. This will make it easy for interested parties to get in touch and learn more about what you have to offer.
Make a portfolio that would scare other writers
Creating a strong UX writer portfolio doesn’t have to be a daunting task. By following these tips, you can put together a portfolio that will impress potential clients and help you land the UX writing jobs you want.