Current
Here’s what I’m working on right now—building, optimizing, and refining. These projects span SEO, content strategy, and UX, all focused on creating impact and long-term growth.

RIOT {SEO}
I’m partnering with NYC creative agency RIOT to craft content that not only resonates but ranks. Through strategic SEO, we’re building a stronger search presence that drives visibility and engagement.
Client: RIOT
Type of Work: SEO, Content Writing, Content Management, UX, Social Media
Go to the RIOT website ↗
Previous
Over the past 15 years, I’ve worked across a wide range of industries—from finance and tech to wellness and education—supporting brands with SEO, UX, content design, and digital strategy. Highlights include:
- Xebia – Led content migration for a large-scale website project.
- Link Financial – Delivered SEO-driven content writing to support online visibility.
- Lokalise – Supported UX writing and content design for a fast-scaling SaaS platform.
- Atida – Handled UX writing, content design, localisation, CMS management, and language operations across multilingual markets.
- Atida Pure – Developed SEO and content strategies, along with UX writing, localisation, and CMS work for their wellness product line.
- Adyen – Contributed SEO content, digital copywriting, email marketing copy, and storyboard writing for brand animations.
- University of Manchester – Managed website migration and provided content editing for academic web content.
- Serif – Worked on digital campaigns including SEO writing, PPC content, email marketing, and on-site copy.
- AltSounds – Oversaw content editing and CMS management for a leading independent music platform.
New stuff feed
AltSounds SEO
I’m currently working with music video powerhouse AltSounds to optimise their music video database for search engines.

Client: AltSounds
Type of work: Content Strategy · SEO · Social Media · Automation · WordPress
Go to AltSounds.com ↗
AltSounds Instagram Automation
I worked with music video powerhouse AltSounds to create automated sharing of the newest music videos on their channel

Client: AltSounds
Type of work: Content Strategy · Social Media · Automation · WordPress
Go to @altsdstv Instagram ↗
QuillBot Flow
I worked with AI-powered writing platform QuillBot to create the UX content for their AI writing tool

Client: QuillBot
Type of work: UX Writing · Content Design · Content Strategy
Go to QuillBot Flow ↗
Lokalise AI
I worked with translation management software Lokalise to create the UX content for their AI feature
Client: Lokalise
Type of work: UX Writing · Content Design · Content Strategy
Go to Lokalise AI landing page ↗
RIOT SEO
I worked with NYC creative agency RIOT to perform an SEO audit and implement content improvements to help rank in search engines

Client: RIOT
Type of work: SEO
Go to Riot.nyc ↗
Lokalise Review Center
I worked with Lokalise to create the UX content experience for their review feature
Client: Lokalise
Type of work: UX Writing · Content Design · Content Strategy
Link Money SEO
I worked with Fintech company Link Money to perform an SEO audit to help their website rank on search engines

Client: Link Money
Type of work: SEO