One of the largest projects I’ve been part of is the entire website revamp for the payments technology company Adyen. With many stakeholders, a super-complicated product, and some tight deadlines, it seemed like it would be a long year.
It was a long few months, but the whole team worked day and night to get everything together in time and make something awesome. We managed to create all-new website product pages in just a few months and delivered the website user experience needed to help grow the company.
2017 – current: Copywriter @ Adyen
I have a variety of roles at Adyen as a native English copywiter, but most of my time is spent writing, building, designing, and managing the content you’ll see on Adyen.com. I’ve had the opportunity over the last few years to guide the content to a new direction in preparation for one of the largest IPOs in the Netherlands for advertising, digital campaigns, as well as events and internal communications.
» Helped guide branded content in a new direction in preparation for IPO.
» Led the content team, and helped guide freelancers for upcoming work.
» Created a briefing process to collaborate across marketing teams effectively.
» Helped build a new blog system, design, layout and functionality for Adyen.com.
» Worked alongside the digital team to reduce SEO spend by 16k in 6 months.
» Delivered new creative concepts for the brand’s events marketing team.
» Collaborate with a wide range of teams to create content for global campaigns.
» Write informative, easy-to-understand content and copy around complex topics.
» Adapt content to fit the branding, tone of voice, personas, and visual guidelines.
» Set up and conduct multiple interviews for technical and content positions.
» Develop, own and create a content marketing strategy and vision for Europe.
» Create, manage and edit digital content for SEO, accessibility, and usability.
To mix things up a little I decided to open up PhotoShop and have some fun with a new fictional concept for a Netflix Original thriller called Solo Skies. The film features a female lead character on her mission to find a way out of her troubled military family after migrating to Asia.
The key focal point of the story is for the lead character to be a strong female lead, with a military background. I chose to use a stock image as my focal point.
To align with the story, I used clouds and a street in Asia for the background atmosphere.
Getting to work was so much fun. Cutting out, layering, and creating the atmosphere.
Digital Warble was originally setup in 2013 as an online lifestyle website, magazine and blog. It quickly grew with a good social media following and some nice traffic building off the back of my online network from AltSounds and RiOT. However, the articles where mainly sponsored posts and press releases.
Over the last few years, DW has been through some transformations both with the content and design. Now, it’s currently sat in the background ready to find its way back onto my creative plate. My goal is to build the site out as a place to write about the things I’m really interested in.
I’m also taking inspiration from what we created for AltSounds with the music video channel-style. I love animations, video game trailers, documentaries and short films. So a place to add my favourite videos I stumble across would be a great addition to the DW platform.
The original branding was completed by a good friend and designer Dane Borell. My aim is to look ahead and create a fresh brand-look and feel to tie into the new design and content. Feel free to look around the site and see what you think.