Adyen: Website Revamp

One of the largest projects I’ve been part of is the entire website revamp for the payments technology company Adyen. With many stakeholders, a super-complicated product, and some tight deadlines, it seemed like it would be a long year.

Adyen Website Revamp | Jack Stovin | Copywriter & Creative | Amsterdam

It was a long few months, but the whole team worked day and night to get everything together in time and make something awesome. We managed to create all-new website product pages in just a few months and delivered the website user experience needed to help grow the company.

Job profile

2017 – current: Copywriter @ Adyen

I have a variety of roles at Adyen as a native English copywiter, but most of my time is spent writing, building, designing, and managing the content you’ll see on I’ve had the opportunity over the last few years to guide the content to a new direction in preparation for one of the largest IPOs in the Netherlands for advertising, digital campaigns, as well as events and internal communications.


» Helped guide branded content in a new direction in preparation for IPO.
» Led the content team, and helped guide freelancers for upcoming work.
» Created a briefing process to collaborate across marketing teams effectively.
» Helped build a new blog system, design, layout and functionality for
» Worked alongside the digital team to reduce SEO spend by 16k in 6 months.
» Delivered new creative concepts for the brand’s events marketing team.

Key roles:

» Collaborate with a wide range of teams to create content for global campaigns.
» Write informative, easy-to-understand content and copy around complex topics.
» Adapt content to fit the branding, tone of voice, personas, and visual guidelines.
» Set up and conduct multiple interviews for technical and content positions.
» Develop, own and create a content marketing strategy and vision for Europe.
» Create, manage and edit digital content for SEO, accessibility, and usability.


Copywriter based in Amsterdam.

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