Microcopy has been increasing in popularity as a way to make landing pages, forms, and other webpages more user-friendly. But what is microcopy, and how do you write it well?
In this post, we’ll answer those questions and give you some tips for using microcopy to improve your website’s usability.
What is microcopy?
Microcopy is the text you see on buttons, labels, and other user interface elements. It’s the tiny bits of text that help users understand what they need to do on a web page or app. As a UX writer, it’s your job to make sure microcopy is clear, concise, and helpful.
What is UX writing?
UX writing is the practice of creating user-friendly content for websites and apps. As a UX writer, you’ll collaborate with designers, developers, and other stakeholders to create microcopy that meets the needs of users.
Your goal as a UX writer is to make sure users have a positive experience when using your website or app. That means creating microcopy that’s clear, concise, and helpful.
How do I write microcopy?
Here are a few tips for writing microcopy:
Start with a user needs assessment
What do users need to accomplish on your site or app? How can microcopy help them?
The first step in developing any user interface is to assess the needs of your users. Microcopy can play a vital role in making your web site or app easy and enjoyable to use.
By studying your users and writing microcopy that reflects their needs, you can ensure that they have a positive experience with your product.
Write in a tone that’s appropriate for your brand
As a general rule of thumb, writes in a tone that’s appropriate for your brand.
This will help you to sound natural, and prevent coming across as disingenuous. After all, regardless of the message you’re trying to communicate, people can always tell when you’re not being authentic.
Use active voice
Microcopy is best written in active voice. This makes the text more engaging and interesting to read. For example, “Add to cart” is better than “Your item has been added to the cart.”
Make sure you use the same terminology throughout your site or app. Otherwise, users might get confused.
It’s important to use consistent terminology on your site or app. This way, users won’t get confused.
If you want to avoid confusion, use the same terminology throughout your site or app.
Test, test, test
Always test your microcopy with real users to see how they react to it. This way, you can fine-tune your messaging and ensure that your users will react positively to it.
Three key tips to writing microcopy
Keep it brief
Your microcopy should be short and sweet. Keep it to a sentence or two, and you’ll be able to deliver your message clearly and effectively.
Make it clear
Use language that is simple and easy for users to understand. Keep your tone of voice casual and friendly. This will help users feel comfortable and engaged.
Think about the user’s needs and how microcopy can help them accomplish their goals.
What are the best books on microcopy?
The microcopy book I recommend most often is Don’t Make Me Think, by Steve Krug. It’s a classic in the UX field, and it offers a great introduction to microcopy.
Another great microcopy book is Microcopy: The Complete Guide, by Kinneret Yifrah. This book goes into more depth on the subject and offers practical tips for writing microcopy.
Finally, if you want to learn more about UX writing, I recommend The UX Writing Handbook, by Joel Marsh. It’s a comprehensive guide to the topic, and it includes a section on microcopy.
Words help people, not business
Microcopy is a crucial and diverse form of writing that can be used in many areas.
Whether you’re new to the field or an experienced UX writer, if your words help guide users through systems then this skill will prove essential for masterful micro-expression on behalf their needs and wants.