Senior UX Writer

Aug 2023 – Present

  • Develop user-centric content that enhances the user experience.
  • Collaborate with product and development teams to ensure content meets user needs and business goals.
  • Advocate for people-centric best practices and products.

Senior UX Writer

Nov 2022 – Jul 2023

  • Solo UX writer alongside 6 designers overseeing all product content.
  • Established a solid working process and built a content guide within Figma.
  • Collaborated with marketing, research, design, and product teams to understand requirements, identify user content needs, and align on business goals.
  • Tested and refined content based on analytics, user feedback, and other performance data.

Senior Copywriter & Content Designer

Jan 2021 – Nov 2022

  • Took ownership of all English content and developed their Content Design Guide.
  • Managed translations in 5 languages and created the Atida Pure tone of voice guide.
  • Helped build the product design team and improve overall user experience.
  • Aligned with designers and marketing to build connected content experiences, including messaging strategy and voice and tone, across the customer journey.


2017 – 2021

  • Built the European content team and took ownership of all website content.
  • Created the global tone of voice guide and developed the European content strategy.
  • Developed internal communication strategies to improve user engagement.

Web Content Editor

The University of Manchester
2016 – 2017

  • Edited and optimized web content for improved user engagement and clarity.
  • Conducted user research and integrated feedback to enhance content.
  • Collaborated with academic departments to ensure content accuracy.

Digital Copywriter

Serif (Europe) Limited
2013 – 2016

  • Created and optimized digital content for product launches and campaigns.
  • Developed tests and experiments for email campaigns.
  • Managed email marketing campaigns in three languages.


BTEC National Certificate in Music Technology
New College Nottingham

Technical Skills

  • UX Tools: Figma, project management systems
  • Web Technologies: HTML, CSS
  • Content Management Systems: WordPress
  • Analytical Skills: Data interpretation, user feedback analysis

Professional Attributes

  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with cross-functional teams
  • Detail-oriented with a focus on continuous improvement
  • Passionate about ethical and people-centered design