What I’ve been up to over the years
2017 – current: Copywriter @ Adyen | Amsterdam, The Netherlands
I have a variety of roles at Adyen, but most of my time is spent writing, building, designing, and managing the content you’ll see on Adyen.com. I’ve had the opportunity over the last few years to guide the content to a new direction in preparation for one of the largest IPOs in the Netherlands for advertising, digital campaigns, as well as events and internal communications.
» Collaborate with a wide range of teams to create content for global campaigns.
» Write informative, easy-to-understand content and copy around complex topics.
» Adapt content to fit the branding, tone of voice, personas, and visual guidelines.
» Set up and conduct multiple interviews for technical and content positions.
» Develop, own and create a content marketing strategy and vision for Europe.
» Create, manage and edit digital content for SEO, accessibility, and usability.
2013 – 2017: Digital Copywriter @ Serif | Nottingham, UK
I was lucky to be part of the final ‘Plus’ product range launches for the software company Serif. I created all content and collateral for each product which included press releases, blog posts, website pages, advertising content, email campaigns and basically anything related to the content.
» Create and edit email marketing copy for a wide range of digital products.
» Edit, migrate, and create copy and content across multiple websites.
» Write, collate and oversee copy for all digital content platforms.
» Collaborate with the digital marketing and design team on multiple projects.
» Ideate and create engaging SEO blog posts on various software-related topics.
2008 – current: Content Manager & Music Junkie @ AltSounds | Various
For the last ten years, I have been building and maintaining the independent music website AltSounds. This has been a passion project for myself and the Creative Director of New York Creative Agency RiOT to share our passion for music, video, and design.
My roles have varied over the decade, from music reviewer to managing editor. At one point in time, we were managing over 50 contributors made up of writers, journalists, photographers, and editors, working daily to create engaging articles and stories.
Determined to create a website that breaks all the traditional boundaries placed on magazines we have achieved a great amount over the years. Our articles, stories and features where regularly shared and promoted by bands, press, media, and readers around the world resulting in a healthy 1+ million unique users per month.
AltSounds quickly became one of the most popular music websites in the UK, beating giants such as Kerrang!, Metal Hammer, Q and others in terms of traffic. These results all circle back to the quality of content produced daily by the amazing team.
Editorial standards ensured that all articles read excellently whilst achieving the best SEO possible. It was quite an achievement considering every single person working on AltSounds does so in their spare time, including me!
We recently completed a rebrand of the AltSounds website, this time focusing on an experience-driven and ad-free music video site, rather than an editorial one.
Key roles (past and present):
» Regularly write, edit and post music news articles on a daily basis.
» Write innovative, engaging, targeted copy and content for a range of clients.
» Manage and create content for social media platforms of 45k+ followers.
» Deliver content and advertorials for brands to publish on a portfolio of websites.
» Setting up interviews, gig reviews, and new release reviews.
» Scouting for business partners and for new contributors.
» Setting up regular competitions and giveaways.
» Liaising with bands, managers, PR, and staff.
» Compiling a weekly newsletter going out to a large audience of music lovers.
» Assist in the editorial work posting news, interviews, reviews, and video.
Skills & tools
I work across many different forms of media and, detailed here, is my best attempt at summarizing my skills and tools I use regularly to create. I am also Native English and I am currently learning Dutch.
Content | Copywriting | Marketing | Writing
Marketing, Strategy, Press Releases, Blog Posts, Advertorials, Emails, Brochures, Advertising, Banners, Video Scripts, Animation Scripts, Social Media (Twitter, LinkedIn, Facebook, Instagram), SEO Articles & Optimisations, SEA Copy.
Tools: Windows, Mac OSX, Microsoft Office, Hotjar, Smartling, Google Analytics, Marketo, Magnolia, WordPress, Hootsuite, Buffer, Moz, WordPress, Social Networking (Facebook, Twitter, Instagram), Ad-Operations, Google Ad Network, HTML, CSS, SEO, SEA.
Design | Creative | Art | Music
Art Direction, Graphic Design, Print Design, Web Design, Wireframing, UX, Posters, Producing, Shooting, Direction, Editing, Photo Retouching, Masking & Cutouts, Resizing, Production, Mixing, Music Performance (Drums, Bass).
Tools: PhotoShop, InDesign, Premiere Pro, After Effects, Figma, Sketch, Canva, Cinema 4D, Logic Pro.
Some brain training
I’m constantly trying to learn new skills. I am currently playing around with music production, design, and a little coding now and again. I’ve also recently completed a “Growth Hacking” course at Growth Tribe, a Free Content Marketing course from HubSpot Academy and I’m continuing to build one of my websites Digital Warble.
» BA Music Technology @ The University of Huddersfield (1 year)
» BTEC National Music Technology @ New College Nottingham
» GCSEs & A Levels @ Harry Carlton Comprehensive School